PRIME Logo

PRIME’s helps people find their personal best, whatever their motivation or destination. The brand develops fitness equipment engineered to get users there, with a stated aim to make world-class, science-forward strength training equipment. Its ethos is science driving better, smarter strength equipment, not novelty for its own sake. What makes PRIME distinct is its SmartStrength® Technology, owing to its heritage as Strive Strength Equipment - which was the first brand to introduce this concept - along with American-made equipment hand-crafted in Northwestern Pennsylvania and built to last. PRIME Fitness equipment is owned and manufactured by Specialty Fitness Systems, a USA-rooted company since 2009.

PRIME

BRAND STATISTICS

Founding Year

2014

Country of Origin

USA

GED Awards

5


AWARDS

Prime Plate Loaded Seated Row
Prime Plate Loaded Seated Row

Horizontal Pull

Chest-supported with notably comfortable and ergonomicly shaped support padding. Trailing arms follow the arc of the shoulder through various planes, with the ability to build the ideal Resistance Profile™ through the range. Adjustable at both seat and chest.

Prime Hybrid Chest Press
Prime Hybrid Chest Press

Horizontal Press

A slight convergence with the ability to select a Resistance Profile™ that accommodates strength well. Thick handles reduce pressure on the palms under heavy resistance and the subtle upward arc feels smooth

Prime Plate Loaded Lat Pulldown

Vertical Pull

Multiple range-limiting options allow precise tailoring of the Resistance Profile™ portion being trained. Trailing arm handles support variation in arm path across different pulling angles.

Hybrid Leg Extension
Hybrid Leg Extension

Knee Extension

The Hybrid Leg Extension allows for an almost perfectly matched Resistance Profile™. The input pad moves linearly for position adjustment, independently from range, while maintaining comfortable contact throughout.

Prime Hybrid Seated Leg Curl
Prime Hybrid Seated Leg Curl

Knee Flexion

Extremely comfortable support and input pads, with the ability to select a well-matched Resistance Profile™ for knee flexion. Adjustability in all the places it should be.