Booty Builder was created out of a clear training problem: the hip thrust had become one of the most popular glute exercises, but the barbell-and-bench setup was awkward, uncomfortable and hard to repeat in busy gyms. Norwegian entrepreneur Haakon A. Larsen developed the first commercial hip thrust machine to make the movement easier, safer and more accessible. The brand’s mission is built around glute training that is simple to use, comfortable to load and strong enough for commercial environments. It prides itself on being the Original & Patented design, used in thousands of gyms across more than 180 countries, and on creating dedicated Booty Builder Zones that give facilities a focused glute training space, improve member engagement and make gyms stand out.