Citadel Strength was founded by Benjamin Norris with one primary goal: to make bio-mechanically correct machines. After more than 16 years in the industry as a personal trainer and strength equipment designer, Norris was frustrated by machines that had to be adjusted, modified or worked around to line up properly with the muscle’s line of pull or the right strength profile. Citadel’s ethos is precise, locally built and uncompromising: every machine is designed in house, built on the Sunshine Coast in Queensland by the two brothers behind the brand, and made from locally sourced Australian steel. It prides itself on commercial-grade construction, adjustability for different heights and mobility profiles, custom frame and upholstery options, and equipment designed to exceed Australian standards.